Visual Composer Insights is an in-built assistant to perform a qualitative and quantitative analysis of your WordPress website content. By clicking on the light bulb icon in the Navigation Bar, you can overview suggestions to improve the quality, performance, and SEO ranking of a page.
Visual Composer Insights are available for both Free and Premium users directly from the Front-end editor.
Insights analyze your page by showing if your current content is optimized to perform and rank in the best way possible. You can access Insights via Visual Composer Navigation Bar which also displays the status of your page compliance with the Insight standards.
Depending on the message type, there are 3 possible scenarios marked with a specific color badge:
- Success (green) - your content meets all the qualitative and quantitative requirements;
- Warnings (yellow) - your content demands special attention and minor changes, if possible;
- Critical (red) - your content requires adjustments, otherwise, this could cause some performance, SEO-related, or other issues.
Note: You can find the message under the specific tab (for example, all the messages marked with the red badge will appear under the Warnings section), or overview messages altogether.
Visual Composer Insights Analysis
According to the content type, the following messages can appear within the Visual Composer Insights.
| Insight Analysis | Description |
| Empty content | The empty content message shows up when you haven’t added any content to the page you are working with. |
| Title length | Page title (or title tag) is a short description of your webpage that appears at the top of search engine results pages. The optimal length for the page title is between 10 to 60 symbols. |
| Content length | The length of your text provides the search engine with clues to determine your content and focus keywords. The recommended minimum of your text is 300 words, but the longer your content is, the more on-topic information you can offer to your site’s visitors. |
| Paragraph length | Properly sized paragraphs improve the readability of your text. If your paragraph contains more than 200 words, people won’t be able to scan and process the core idea easily. |
| Missing H1 | H1 indicates a heading and describes the topic of your page. The topic heading is an influential ranking factor and often the most visually notable content on your page. Every page needs only one H1 tag that focuses on one keyword phrase, or sentence. |
| NoIndex | If you set a "noindex" directive for your page or post, this will exclude your content from search results. |
| Image ALT attribute | The alt text (alternative text) is added to describe the image in case the file can’t be displayed. Alternative text is important for screen readers, it also helps search engines to understand more about your page or the page you’re linking to. |
| Image size | The size of an image file impacts both the performance and SEO ranking of your page. The larger the file size, the slower your site loads. The faster the site, the easier it is for the search engine’s bot to analyze and add a page into a web search. |
| Internal/External links | Those two link types are components of the search engine’s algorithm to calculate your site position on search engine results pages. External links point from one website to another, but internal links tie the information within your own website. |
| Google Analytics code | Google Analytics Tag collects and sends data from your website to the Google Analytics platform. |
| Contrast check | Automatic content contrast check for meeting WCAG 2.0 accessibility standards. |
Note: In some cases, you can ignore some of the warnings if they are not required. For example, if you don't want your page to appear in the search results, pay no attention to the no index warning from the Visual Composer Insights.
