How to Build an Interior Design Portfolio and Tips to Do It

Interior design changes as often as fashion does. New trends emerge, influencers promote other products each year, and the industry is overall very flexible.

As such, keeping up to date with your contemporaries requires much the same flexibility in how you present your work.

That’s where an online interior design portfolio steps in. By using the Internet, you can expand your target audience further than you ever imagined and easily change your design approach to suit the mood of the moment.

With a few clicks, you can change the entire feel and appeal of your portfolio, and instantly replace your portfolio pieces with those most likely to attract new clients. Truly, what better way to get ahead of your competition?

This article will cover the basics of creating an interior design portfolio for the web and give you a few great tips on how to put your best foot forward.

Why Would You Need an Interior Design Portfolio?

Why Would You Need an Interior Design Portfolio?

In design, regardless of the specific field, a portfolio is an absolute must. Quite simply, the more impressive your portfolio is, the higher your chances to obtain new clients. Of course, there’s also the bragging rights that come along with an expertly curated list of your previous works, but you’re in business, remember?

An online portfolio is always better than a printed one because you can make all the changes you want, when you want. That doesn’t nullify the usability of a printed interior design portfolio though. You can certainly combine both mediums, and – let’s face it – there will always be that one client that demands a hard copy.

The reasons for owning an interior design portfolio are quite diverse and impossible to ignore. The information you share using a website can reach many more people in a shorter period of time, thus doubling the chances to get more clients or engage in more collaborations.

Establishing relationships between your company and your clients becomes easier too. You can keep track of what people are saying about your services, gather images from past projects from your clients and list them on your website, ask them to leave feedback, and answer their questions faster.

What to Keep in Mind When Creating an Interior Design Portfolio

What to Keep in Mind When Creating an Interior Design Portfolio

If you decided to build an interior design portfolio, you will have to keep some things in mind to obtain the best result. The number one criterion you need to respect is efficiency.

There is no benefit in having a good-looking portfolio if it is not responsive or if it doesn’t offer enough information to your website’s visitors. A good interior design portfolio needs to contain both pertinent information about your services and the gorgeous visuals to back it up.

Because all companies that work in the design industry should have an aesthetic-driven website, you’ll have to focus on looks too, but you can’t neglect the website’s usability.

When visitors access your website, they should be encouraged to flip through the portfolio. This is the only way to catch their attention and transform it into a potential collaboration. The tips below should help you achieve that: 

Target Audience

Target Audience Interior Design Portfolio

Without defining your target audience, your interior design portfolio will be way too general. As an interior design company, you can focus on individual clients that want their homes designed, as well as on architects who may want a collaboration. Or just one of the two – it’s up to you.

The target audience is quite restricted if you think it through. Trying to please everyone never works, so forget about the word “everyone” and take your time to figure out exactly who you’re trying to reach.

Analyze your previous projects and see what clients you enjoy working with. This is probably the best way to identify your target audience while finding work that makes you happy. Design speaks loud as long as you know how to use it in your favor.

And, in case you didn’t know, clients of all kinds have this uncanny knack for telling which of your portfolio pieces are “uninspired”, so make sure you stay true to yourself and your strengths.

Personal Description

Personal Description Interior Design Portfolio

An interior design website can act as a business card if you know what to include on it. Luckily, the answer is simple: not too much!

One thing you absolutely can’t skip is a brief personal description. You can get creative with this description, but remember to keep it professional and succinct, and don’t forget to include your contact details.

Even though an interior design portfolio is mostly focused on your past experience as a designer, you’ll want to think deeply about your introduction to ensure it is compelling and either include it right on the homepage or tucked away neatly in the “About Me” page.

If you are managing an entire company and more members are included in your team, each one should have their own presentation.

Work Samples

Work Samples Interior Design Portfolio

What’s an interior design portfolio without proper work samples? If you have projects that you are exceptionally proud of, you should emphasize them by listing them more prominently.

Keep in mind that quality comes before quantity, so it doesn’t matter how many projects you list;what really counts is how impressive they are.

It is also a good idea to combine projects from different styles instead of choosing similar ones. Showing off your versatility may net you that client who was undecided to begin with.


Although you might believe that listing a few photos is enough for an interior design portfolio, it’s not. You will have to back up each of your projects with a decent collection of sample photographs or mockup images.

Explaining how you approached each specific project and what challenges you faced can also help your visitors make the decision to hire you by showing that you care about their unique needs and preferences.

Basic storytelling skills are important here, and you will need to put in some effort into showing viewers what your designs achieved.

Web Platforms

Web Platforms Interior Design Portfolio

Finally, you need to decide what web platform you’re going to use. If you’re tech-savvy and you know how coding works, you may be able to build your online portfolio by hand. This is one way to create a truly unique and special portfolio.

If you’re not that tech-savvy and you want a quick result and a website that’s easy to manage, you need to choose a Content Management System that lets you use themes and plugins to expand the functionalities of your website.

Those who don’t have much experience in the field of coding or who’ve never owned a website before might want to choose

With WordPress, you can choose between free and premium themes, make use of convenient plugins such as Visual Composer to create your portfolio with a drag-and-drop system, and do all sorts of fancy things with your website that are sure to wow your clients.

And what’s more, you don’t need huge budget to get started –WordPress is completely free and open-source and can be installed on any type of web hosting package out there.

Ending thoughts on building an interior design portfolio

Creating a portfolio requires creativity, but at the end of the day, creating your own portfolio site isn’t as hard as it looks. Simply pay attention to all the tips given in this article and you will be leagues ahead of your competition.And remember, once you’re online, the world is watching! Keep it professional, and you’ll do just fine.

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